The software as a service (SaaS) industry has experienced unprecedented growth in the past several years. It was worth $63 billion in 2014, and in 2020 it has a value of $157 billion. From 2019 to 2020 alone, the market share of the SaaS industry grew by 11.3 percent.
These staggering numbers illustrate just how much the SaaS sector has grown, and there’s no disputing the fact that the pace has been blindingly fast. What’s more, SaaS companies are fiercely competitive, all vying for valuable B2B partnerships.
There are more than 10,000 SaaS companies in existence today and 80 percent of businesses already use at least one SaaS application. But if you’re a Saas company, how do you connect with other businesses? Through effective search engine optimization (SEO).
SEO is the key to increasing traffic to your website. Ultimately, the goal is to leverage the strategies that make up SEO best practices so your website ranks as high as possible (preferably in the top three) on search engine results pages (SERPs).
Why the top three? Because 75 percent of internet users do business with one of the top three search results when shopping for a product or service. In order to appear as high as possible in the SERPs, your site must align with Google’s ranking factors — the variables it considers when determining a page’s position, or ranking, in the SERPs.
Better rankings mean more people see results for your site, which means more clicks, which means more leads to convert into new clients and customers. This may sound simple, but getting your website to the top of the SERPs is no small feat, unless you invest in a high-quality SaaS SEO strategy.
Increase in software trial conversions
Increase in organic traffic in 5 months
Increase in ranking keywords
Growth — or more specifically, scaling — is the name of the game in the SaaS industry. Nine out of 10 SaaS Businesses report new customer acquisition as their top growth activity. And how do they gain new customers? With effective SEO.
However, due to the relatively young age of the SaaS industry and its rapid growth, a SaaS SEO strategy is going to have much different requirements than those designed for other B2Bs. Rolling out the same strategy that’s worked for the past several years simply isn’t going to work for SaaS SEO. This is why Sure Oak’s solutions are tailor-made for every SaaS business we serve. Here’s how investing in SaaS SEO can help your business grow.
Knowing your customers and clients is essential to successfully scale. Envision a target and an arrow. The target is your audience and the arrow is your SaaS SEO. If you can’t see the target, how will you know where to point your arrow? Creating a successful search engine optimization strategy is wholly dependent on identifying your target audience.
As a SaaS SEO company, we work hard to not only learn who you need to target; we also identify their behaviors and their habits. Without this crucial information, you’ll have no idea which areas of your SEO strategy to focus on and completely miss the mark.
A big part of this is search queries. If you know who your customers are, you should also know what they’re searching for and why. This information is essential to creating high-impact SaaS SEO strategies, and will ensure your website is optimized for the keywords that provide the most value.
The keywords your target audience uses to find your business in SERPs should inform all your content. This includes blog posts, social media posts, YouTube videos, podcasts and any other content you create. If you understand your customers and know what they’re looking for, it makes the content creation process much easier.
In order to compete with other Saas companies, you have to create killer content that captivates potential customers and clients and gets them to take action in the SERPs and on your website. It isn’t enough to simply pepper your website with targeted keywords. Every page and every blog post should be compelling, engaging and include the right keywords.
Fortunately, when you work with the right SaaS SEO company, your SEO strategy will include all those things and more.
The overarching goal with any marketing strategy, including SaaS SEO, is to increase sales, right? But to increase sales, people need to be aware of your products and services by visiting your website. And to get to your website, they need to click on one of your pages in the SERPs. See where we’re going, here? The better your rankings, the more opportunity there is for users to see your pages in the SERPs. High-quality SaaS SEO is how we create that opportunity.
But that’s just the beginning. Traffic on your website doesn’t do much good if it doesn’t convert. But with the right SEO strategy, your website will guide users down the sales funnel and encourage them to take action. At Sure Oak, we employ SaaS SEO that not only increases clicks but also generates sales.
We understand the nuances of the SaaS industry. What you do and how you do it is unlike any other type of business, and our SEO strategies reflect that — each strategy is as unique as the business it’s created for.
Our results-driven, proprietary strategy development process considers every aspect of your business to create a custom-made SEO strategy that will propel your business to the next level, above the competition. Here’s how we do it.
SEO has the power to help your SaaS business scale. Ignore it, and you could be making an irreparable error. After all, 92 percent of SaaS startups fail within their first three years of business. Startup or not, you don’t want to be in that group.
High-quality SaaS SEO is a comprehensive solution. It helps you target the right audience, create engaging content and increase your CTR, but only if you partner with an experienced and knowledgeable SEO agency. Sure Oak could be that partner.
Contact us today for a free SEO strategy review to learn how we can positively impact your business.